02-06-2015, 20:01
John F. Love - McDonalds: Behind The Arches - 1995
![[Image: 9780553347593_p0_v2_s260x420.JPG]](http://img2.imagesbn.com/p/9780553347593_p0_v2_s260x420.JPG)
Very nice history of the fast food giant. The California McDonald brothers started their restaurant business and sold their name to Ray Kroc who built it into the leader of the pack. Competitors have come and gone over the years and have settled into being also-rans. This was written in '95 so it's a little dated on the stats, but that's no matter. This is more about how they created the industry and made their brand what all others look up to. Not just the food but how to run a business.
Grade - B
next up - Morning, Noon & Night by Sidney Sheldon
Very nice history of the fast food giant. The California McDonald brothers started their restaurant business and sold their name to Ray Kroc who built it into the leader of the pack. Competitors have come and gone over the years and have settled into being also-rans. This was written in '95 so it's a little dated on the stats, but that's no matter. This is more about how they created the industry and made their brand what all others look up to. Not just the food but how to run a business.
Grade - B
next up - Morning, Noon & Night by Sidney Sheldon

