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Pixie Lott has triumphed against Florence & The Machine, La Roux, The Saturdays and Tinchy Stryder to become Best UK & Ireland New Act at the 2009 MTV Europe Music Awards (EMAs). The MTV Europe Music Awards will be broadcast live from the 02 World, Berlin on Thursday 5 November at 9pm and are sponsored by Sony Ericsson, MTV Games / Harmonix’s The Beatles™: Rock Band™ and Dell.

Pixie, who will accept her gong at the Awards against the historic backdrop of the Berlin Wall, will now go head-to-head with 21 other winners from MTV’s channels in Europe to be nominated in the Best European Act category. From today, MTV viewers will be asked to vote for their favourite local winners via The 5 acts with the most votes will be nominated in the Best European Act category. Nominees will be announced on Monday 2 November and the winner of the Best European Act will be selected by MTV’s audiences and presented live at the 2009 EMAs.

In addition to winning Best UK & Ireland New Act, Pixie has also been nominated in the Best New Act and Best Push Artist categories at this year’s MTV Europe Music Awards. The winner of the Best New Act and Best Push Artist categories will also be announced at the event, which will be broadcast to more than 502 million MTV homes around the world.

Commented Bruce Gillmer, Co-executive Producer & SVP, Talent & Music, MTV Networks International: 'The MTV Europe Music Awards regional categories not only acknowledge the exciting musical talent that continues break through across Europe – but they also showcase new artists to new audiences. If MTV fans want their winning local acts to be nominated in the Best European Act category at this year’s Awards, they should vote now!'

The MTV Europe Music Awards regional winners are:

Best Adria Act: Lollobrigida
Best Baltic Act: Leon Somov & Jazzu
Best Dutch / Belgian Act: Esmee Denters
Best Danish Act: Medina
Best Finnish Act: Deep Insight
Best French Act: Orelsan
Best German Act: Silbermond
Best Greek Act: Elena Paparizou
Best Hungarian Act: The Kolin
Best Israeli Act: Ninet Tayeb
Best Italian Act: Lost
Best Norwegian Act: Yoga Fire
Best Polish Act: Doda
Best Portuguese Act: Xutos e Pontapés
Best Romanian Act: Inna
Best Russian Act: Dima Bilan
Best Spanish Act: We Are Standard
Best Swedish Act: Agnes
Best Swiss Act: Stress
Best Turkish Act: MaNga
Best Ukraine act Green Grey
Best UK & Ireland New Act: Pixie Lott

The MTV Europe Music Awards is one of the world’s most prestigious live music events. Artists confirmed to perform at the 09 EMAs include Foo Fighters, Green Day, Leona Lewis, Shakira and Tokio Hotel. The event will be hosted by Katy Perry. Presenters include Asia Argento, Backstreet Boys, Jean Reno, Juliette Lewis and Miranda Cosgrove and Pete Wentz will be hosting digital show 2009 EMA: All Access. More performers and presenters will be announced.