Here and Gone, the Making of a Rock n’ Roll Super Manager
Here and Gone, the Making of a Rock n’ Roll Super Manager.
A Part of Music History and Still Hanging Out in the Wings. A history from 1970's and 80's.
Gary Monroe has a prolific history in the music business. Dating back to late 1973 and early 1974 Gary began a long established career in music management starting with the stars of the 1970’s number one hit show “Happy Days”. Working with the performers the likes of Anson Williams, Henry Winkler, Donny Most and Ron Howard Monroe quickly build a name for himself in the entertainment industry as the person to turn to if you wanted to get your foot in the door of the TV industry. His relation with Garry Marshall and Tom Bolsey and Burt Reynolds (producer) three seasoned professionals gave him all the tools required to understand what it took to make it big and going through the correct doors right from the get-go.
Photo: Cast of Happy Days, Softball Day
His first attempt was producing Cyndi Grecco (Theme song of Laverne and Shirley) We’re Going to Make It. His one year stint with Cyndi and there travel to Nashville to promote her new album proved to be a mild success nevertheless it opened a new relationship with the producers in Nashville which later came in very handy when he worked with the Allman Brothers Band and WillieNelsons Crew in the early 80’s. He followed on with songwriter and performer Billy Courtright whose’ songs ended up with Barbara Streisand, Stevie Nicks and a host of Alist talent all hand delivered by Monroe and his personal relationships with the super star performers.
Photo: Monroe with Friend William Shatner
He worked with Danny Federici who started the E Street Band along with his friend Bruce Springsteen and promoted part of their tour. LynyrdSkynyrd, the Allman Brothers Band and Hoyt Axton got a big push because of Monroe and his connections in Nashville with some of the Country Rock Producers.
His two plus years on Happy Days left Gary looking for more and more in the area of music and not TV actors and production. Starting American Music and Entertainment which he later grew into a million dollar music giant (American Music Awards) Monroe reached out to a friend whose company was managing and acting as publicist for Fleetwood Mac. Monroe says he got on the real fast track when it came to touring when he was working with(John Courage Tour Manager extraordinaire) it was a lesson that gave me legs and allowed me to be a hands on manager and not just a great negotiator and leader for the kids in the bands. Monroe as said his stint with a Metal Blade then later Chrysalis Records Titled Band Armored Saint who was young and not even performing as yet but being set-up as thenext huge Heavy Metal Band gave him a totally new vision on how to pre promote some talented youth and sell them as a Large Marge band before they ever even took off their training wheels.
Photo: Gary and Canadian Film Star Beatrice Lillie
Being thrown into the Mac Tusk Pre Production for over 18 months Monroe got all the education he needed. By then being touted as the man to know and use in the Heavy Metal Genre by his negotiating skills and strong management techniques for that tour and his connections with the friend he create in the Secret Service (Monroe later started and security and transportation company for high visibility entertainers mostly rock bands call Cecret Cervice) so all the routes in and out of the stadiums were planned by ex-Service friends. This was the next level for Monroe and he actually walk away from that tour to seek out new crazy hot bands as he called them.
The following years with American Music and Entertainment 1977 to 1990, Monroe produced dozens of Stadium sized Concerts, managed marquee named bands working with the likes of Guns N’ Roses, Steve Jones, Armed Forces. Monroe was involved in moving Johnny Bush from Armored Saint to Anthrax and in 1981 he helped Dave Mustaine join Metallica John Bon Jovi, LA Gunns, Layne Staley (Monroe and Staley became great friends and Monroe did a personal management gig in 1987 for Layne, Social Distortion, and the A list went on. 1990 Monroe Sold AME (American Music and Entertainment) for a tall 7 figures to a division of Universal Music.
1991 Monroe disappeared and was said to go into rehab and was later found on the board or the Grammys Music Cares with Mike Green and Sally Thompson and the Musicians Assistance Program MAP with Buddy Arnold producing Sober Stadium sized events for them for 5 or more years.
Last time Monroe popped up was in the middle to late 1990’s where he was seen on a VHI special and now working with the City of Los Angeles and Mayor Richard Reardon producing events for the at risk youth in the City. In the beginning of 2000 Monroe left the industry completely. His longtime friend and Sony International Record Giant Roger Hampton told some friends that he was in contact with Monroe but he had retired from the business and just had a little record label (with Sony distribution of course) Called MERG Music. MERG stood for Monroe Entertainment Records Group. Monroe kept Monroe Entertainment Group going thur the early 2000 working with some small bands and did have some success with the band he started “Guilt By Association” when they won second place in the Battle for OzzFest. Rumor has it Monroe has retired and is living somewhere down in the Pacific Rim. All his friends said he always followed the Sun God Helios and would for sure end up on an island somewhere in the South Pacific.
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