Hi there!

I am currently a master student in Marketing Management and now finalize my master`s thesis. For my thesis I research how musical closure in online interuptive advertising can affect motivation of consumers to watch the commercial.

To do so, I have designed two closure manipulations and now need to define them. 1st one - Weak closure; 2nd one - Strong Closure. The song used is Travis King - Beautiful Mind.

I have downloaded the sheets, however cannot define how exactly closure has been manipulated. I have an example from another research and I want to achieve something similar (on the picture below).

closure manipulation description.jpg

The sheets of the two closure manipulation are on the image under:

Closure Manipulation definition.jpg

Thanks a lot if anyone could help me!